November 2011 Google Update – Is Your Content Fresh?

By November 14, 2011 Blog

Cookies, like searches, are best when they're fresh

Google has just altered their algorithm in an effort to produce the most recent results to user searches. This means that it is even more important than ever to be producing regular, quality content that is relevant to your users. This can be a real advantage if you have competitors that rank higher than you for important keyword searches. If they aren’t producing regular content, here’s your chance to potentially leap frog them in search results.

Google continues their emphasis on quality content that is the most relevant to search queries. “Search results, like warm cookies right out of the oven or cool refreshing fruit on a hot summer’s day, are best when they’re fresh.” – Google

According to Google this will impact 35% of searches.

If you need help developing a content strategy and publication schedule, get in touch with us today.

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