True Colors

By October 12, 2012Blog

What your Brand Colors say about your Business

Why should you care about your brand colors? Studies have shown that a product’s color influences 60 to 80 percent of a customer’s purchasing decision, meaning color can make or break a product. Consumers are acutely aware of whether or not a brand and logo color really connect, and color is the first thing a consumer will notice about your logo. It costs your company next to nothing to choose a color, but making the wrong decision could cost your company in the long run.

To find out more about choosing the right colors, click here.

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