Web Metrics & Analytics

Understanding Your Web Traffic Is Important to Your Business

Many website owners don’t use analytics to measure the performance of their website. If you ran a retail store, you’d track sales per salesperson, close rates, etc., right? The same goes with your website. There are key metrics that you can track to make good decisions about your website, marketing and sales initiatives. Understanding these metrics can also help save you a lot of money. The good news is that the tools required to gather this data are mostly free.

Some examples of the metrics we can track include:

• How many daily visitors you receive
• Your average conversion rate (sales, registrations, downloads, and so on)
• Your top visited pages
• The average visit time on site and how often visitors come back
• The average visit page depth and how this varies by referrer
• The geographic distribution of visitors and what language they are using
• How “sticky” your pages are: Do visitors stay or simply bounce off?

If you’re an e-commerce website, some of the metrics we can track include:

• The revenue your site is generating
• Where your customers are coming from
• What your top selling products are
• The average order value of your top selling products

Using analytics, we can determine how well your opt-in form is doing, how many people are NOT completing transactions on your shopping cart, where your users are coming from, what keywords they’re using to get to your site, which pages they’re leaving on, and so many more important data points. We can also use A/B split testing to make improvements to the website, forms, visuals and more.

I can help you define, implement and monitor your analytics. I can help you setup conversion goals and custom reports, as well as advise you on actions you should take based on the numbers. I can show you how analytics can be used to understand your web traffic, calculate your ROI, and make sure that you website is contributing to your sales and marketing goals.