Inbound Marketing - Get Found, Convert, Analyze

Increasing revenue is the bottom line. We’ll help you do that

As a business owner, your goal is to increase leads and increase revenue. We’ll help you get there by collaborating with your marketing team to come up with inbound marketing strategy to help get found online, convert and nurture leads into customers. For about the same monthly cost as a single employee, you can leverage our team while staying focused on your business goals.

Get a free inbound marketing consultation today.

So what’s included in our inbound marketing process?

Developing A Marketing Strategy

We’ll work with you to develop a strategy to increase your leads and revenue using effective inbound marketing. This strategy will revolve around keyword and competitor research, SEO, content marketing and advanced content, social media, lead nurturing, lead conversion and analysis.
Search Engine Optimization

Why is search engine optimization important? Everything begins with strong SEO. All your other efforts will be obsolete if your SEO is weak. On average SEO carries the highest return on investment of any form of marketing. There is minimal risk, and it increases your brand awareness by placing you at the top of search results making your company name seen more frequently. SEO allows you to target your traffic using highly relevant keywords to your business.
Content Marketing & Advanced Content

Content marketing is creating content that falls in line with your SEO strategy, and also aims to grab the user’s attention and interest. This could be writing blog posts, articles and other content the user would find valuable.

Advanced content are things like PDFs, white papers, downloads, videos and other media that the user would find useful and informative. We use this content to capture leads and build a following. For example, a user might be asked to provide their name and email address to download the advanced content.

We work with you to develop a publication schedule as well as topics of interest to your target audience. We also do keyword research which is central to your content strategy.
Social Media Marketing

A successful social media marketing campaign begins with understanding your customers, how they interact with each other and a strategy that is in line with your overall business and web strategy.

Inserting your business into the social sphere can be a challenging prospect. People view their social networks as a place for themselves, their family and their friends. Unfortunately many businesses are to intrusive and really don’t care about their followers. This is where you can stand out and be different.

We work with you to create special events, contests, product or service discounts or coupons, and other promotions. A big key to being successful with your social media marketing campaign is to provide valuable information to your followers, and interact with them on a personal level. Show the personal side of your business, and talk with your followers on their level. Genuinely care about your followers and they’ll care about you.
Lead Conversion & Analysis

The bottom line to everything we do is to increase your leads, revenue and to analyze what works and what doesn’t.

We do this by creating compelling call to actions, landing pages and developing a lead nurturing strategy. We use an A/B testing strategy to test variations of landing pages and presentations to determine what works best by comparing results and measuring conversion rates.

Potential customers may or may not be ready to buy, so it’s important that we nurture your leads until they are ready to convert. Using email marketing and social media, we can reach them on a regular basis and continue to provide content to them that they find valuable.